Develop, manage, and optimize multi-marketplace advertising campaigns to drive revenue growth and profitability.
Research trending products, categories, and keywords to identify growth opportunities and optimize ad performance.
Collaborate closely with e-commerce, marketplace, and external agency teams to align advertising strategies with business objectives.
Conduct detailed performance analysis to measure success, identify insights, and inform strategic decisions.
Continuously optimize campaigns across marketplaces using metrics such as ACOS, CPC, ROAS, and other relevant KPIs.
Stay current with advertising software, tools, and industry trends to implement best practices and innovative strategies.
Manage campaign budgets, ensuring efficient allocation and ROI-driven performance.
Create and execute strategic digital marketing plans tailored for each marketplace platform.
Qualifications:
3+ years of experience planning, executing, and optimizing paid advertising campaigns across major e-commerce marketplaces, including Amazon, Target+, Walmart, eBay, and others.
Demonstrated track record of driving measurable revenue growth and improving key performance metrics (ACOS, CPC, ROAS, conversion rates).
Deep understanding of marketplace advertising platforms, tools, and software Amazon Ads, Walmart Connect, Target+, eBay Promoted Listings, and related analytical tools).
Strong analytical mindset with proficiency in Excel and data-driven decision- making.
Ability to work independently, creatively, and strategically in a fast-paced e-commerce environment.
Excellent communication skills for cross-functional collaboration and presenting campaign insights.